As 2022 comes to an end, so does Q4. Now that you have the time to review the data, good or bad, you might be surprised at the numbers on your screen.
Q4 is often heavily affected by seasonality. Year-end seasonal changes are both expected and inevitable. This year particularly has many outside factors potentially impacting your business that are beyond the norm. Factors such as pandemic-related career changes and company shifts, as well as concerning economic news and inflation, have customers carefully considering how they want to spend their money. The COVID-19 pandemic has also changed how customers are choosing to interact with businesses. This new climate has created new opportunities to grow your business in new and profitable ways!
Customers are changing. Is your business ready to keep up? Discover what changes you can make to your business practice now for a successful new year!
Your website may not be enough on its own!
Search engines are growing increasingly saturated and competitive making it difficult for customers to find your business. Trends have shown that while the average business’s web traffic is down compared to previous years, website conversion is growing. How is this happening? Customers are using social media as their primary way of discovering and buying products. We have all seen Tiktok videos and Instagram posts showing examples of a linked product, or read a news article about a social media influencer working with a new brand on their platforms. Customers no longer need to surf through different websites to find a product that they want.
Are your marketing emails reaching customers?
Customers have heavily cluttered inboxes. Research has shown that even though companies are sending out fewer marketing emails, the rate of customers opening these emails is continuing to drop. Your business’s email is probably surrounded by emails sent by similar businesses. The easiest way to make yours stand out is to have an eye-catching subject line! The subject line can be more important than the content of the email when reaching out to customers.
Need Help? Let's Chat!
These two online marketing tactics can have a positive impact on your company’s success! Do you want help incorporating social media into your business? We can help! Do you want someone to handle your online marketing for you? We can help you with that, too! If you don't know where to begin or have more questions, we are here for you! Let's chat now to talk about your goals and how we can help.
