Your website is where most (if not all) your customers begin to experience your brand. With 2% being the average retail conversation rate, the experience your customers have with your site is extremely important.
Most may think that if online sales are not great, then the website is failing and needs a major overhaul. But that's is not always true. There are some small changes that can really add up to make a big difference.
Check out these 5 areas on your site make sure your website experience is designed to convert as many visitors to customers as possible.
1. Helpful Navigation
Make the navigation and search of you website sweet and simple. One of the easiest ways to accomplish this is to have a menu or navigation bar on the the top of your page, or a drop down menu for mobile use. Include an easy to find search tool for quick searches. Think of how quick you are able to Google a topic. Can your customer search your site as quickly and easily?
Do all your links work properly? Broken links will cause frustration and customers to lose interest in your site. You would be amazed how often we find links that do not work on website evaluations.
2. Blog
Search engines love sites with high-quality content that is often updated. Blogs are a great way to start. Post regularly to keep your site updated with relevant and high-quality content. Start small if this is new for you. Post a blog monthly at first. Make sure this content is useful to your customers. Remember the connection to business and brand goes a long way.
If you are not sure where to begin and need help with creative writing, reach out to start working with Miriam, our creative writer. She can turn all your thoughts and ideas into the most magical content with your voice and brand at the forefront.
3. Responsive Design
Your website needs to be just as good on a desktop as it is on a tablet or mobile. Many customers will shop using their tablet or mobile. Your website needs to allow for smooth transitions between devices so customers can use the site without confusion. A responsive design makes sure that content is not cramped and chaotic when in different views.
4. Clear Call-to-Action
Give the customer a clear action to move to. Whether this is downloading content, completing a contact for, subscribing to a blog, or making a purchase; use powerful and urgent language on every page.
5. Social Media Buttons
Making sure you have social media connected to your webpage gives you an opportunity to connect with your customer. This is imperative for small business as they are buying from YOU and not just your company. Don't miss the opportunity to connect with your customers with a simple click.
Need Help? Let's Chat!
These five small but manageable changes could have a very real impact on the success of your business. If you don't know where to begin or have more questions, we are here for you! Let's chat now to talk about your goals and how we can help. You can set up a website audit with Stef, our website designer, if you are ready to get quick feedback with specific changes needed for your website.
Meet The Team:
Take a moment to meet both Miriam and Stef here! We can't wait to partner with you.